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5 tips on how to stand out as a blogger

5 tips on how to stand out as a blogger

By Marta | Blogging tips | 0 comment | 16 March, 2018 | 3
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Lately, I have been thinking a lot about blogging as an industry and how it has changed over the years. I started my blog in December 2016 but I have been following some well-known bloggers for years before starting my own blog. As much, as I love their writing, photography skills, and travel advice, I found some of the blogging tips quite outdated. Of course, I don’t want to generalize here nor point fingers at anyone, I just want to show you that blogging has changed a lot nowadays and how you can use that information to your advantage.

1. Your blog is your business card

The first thing you need to realize is that your blog is your brand. As a designer, every time I read “Just choose a theme, install it, and you are done!”, I want to scream! No, I don’t have anything against WordPress themes, not at all! I just want you to think before acting. Let me explain you this with my favorite quote about design:

“There are three responses to design: Yes! No! And WOW! Wow is the one to aim for.” ~ Milton Glaser

How would you feel when you tell a brand/follower/friend a name of your blog and he quickly opens it in his/her phone and says “wow!”? I can tell you, it feels very good. And is a great starter for any collaboration conversation.

Now, you are probably thinking “I am not a designer, I can’t do this.”. Yes, you can! Using WordPress is easy if you know what you are doing. More on that below.

2. Understand UX and how it matters in blogging

UX stands for user experience, which is everything from your website layout to how long your images load. When a reader comes to your site, you usually have only about 0.5 seconds to impress him. A vast majority of the people will decide if they will continue reading your blog post within the first few seconds.

Here are some facts about website design:

  • 48% of people mentioned a website’s design is the most important factor in deciding the credibility of a business
  • 94% of people mentioned web design as the major reason they mistrusted or rejected a website.
  • Nearly two-thirds of people would rather read beautifully designed content instead of something expressed plainly.
  • Users Typically Make An Opinion Within .05 Seconds After Jumping On Your Website – Kinesis Inc.
  • 95% of the visitors agreed that good user experience is everything that really matters – Econsultancy

Basically, your blog needs to be a seduction machine both for brands and your readers. First, you impress them with your neat design, then you keep them interested with amazing content and finally, you convert them into email subscribers.

Let’s be honest, the times of “write good content and readers will come” are gone with the wind. If you don’t believe me, have a look at the popular, well-established bloggers in the industry. They also know the power of web design (below are some pictures of before & after).

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5 tips on how to stand out as a blogger

Bottom line, good design is good business!

3. You need to have a coherent brand

Another important thing to keep in my mind is that your brand needs to be coherent. If someone gets to knows about you through Instagram and then visits your website, he/she needs to know immediately that it is the same blogger. This should be reflected in your brand colors, the theme of your blog and Instagram feed, your fonts, etc.

Are you struggling to define your brand online?
Then, I challenge you to take part in my free training “Define your blog style: from vague idea to an impressive blog design in just 5 days!“

I will show you exactly how to create the visual foundation for your brand/blog and decide on your style.

You will learn:
✓ The most crucial question you need to answer before creating a blog
✓ How to choose THE RIGHT colors and fonts for your designs so that your brand screams YOU
✓ How to arrange elements to have a strong visual impact and the biggest mistakes to avoid!

4. Be crystal clear about how you want to be described...

Imagine now that tomorrow Forbes knocks on your virtual door and tells you: “We love your blog posts. We would love to write about you. Tell us what defines you, how do you want to make your mark?”.

That is why you need to know exactly what your message is. I am not talking here about the niche, but about your why. Why do you do what you do? What makes you get up in the morning?

Niche is important too, but it doesn’t need to be narrow. Of course, it is easier to explain what you do if you narrow the subjects down: I am a travel blogger vs I am a travel blogger focused on solo female travels. But if you want to write about more than one subject like travel and healthy eating, for example, you can as well do that!

5. ...and who you want to target

Know your target group, but don’t focus only on empty stats like age, nationality, etc. Think of what they do, where they are in life right now, what are their dreams, goals, etc. In this way, you will be able to imagine them easier and understand what they need from your blog.
My strategy is to create a persona: Just draw a person, give him/her a name, assign a profession, write down his/her hobbies and life challenges. Now, ask yourself: how do I help this person?

I hope this was useful! If you want a more in-depth strategy for creating a WOW BLOG, join my Free 5-day challenge “Define your blog style: from vague idea to an impressive blog design in just 5 days!”

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5 tips on how to stand out as a blogger
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Game changing blogging resources + best Black Friday deals!
blogging tips

Marta

Marta is the author of Where Life is Great - travel blog featuring unique adventures around the globe, travel tips, funny travel stories & one of a kind flight hacking course. She teaches how to live a life full of travels and how to find the sweetest deals for flight tickets.

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Marta Ostoja | Travel Blogger
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See in my stories more 🤣 #bernie #berniesanders #berniesandersmemes
2020 IN REVIEW 🤩 When I think about the most ri 2020 IN REVIEW 🤩
When I think about the most ridicoulous item that I bought in 2020, one thing comes to my mind... 2020 PLANNER 😂

Originally, I was supposed to go on press trips to Lappland, Jordan ,Iran, Taiwan, California, Korea... Ha, there was a time back in January when my biggest problem was to schedule all these trips in a way that they don't overlap.

Yeah, there were moments I thought 2020 basically sucks big time, but yesterday I went through all the things that happened in 2020 and it seems to have it's good moments too:

We started the year busy traveling - spending a month on Sri Lanka, traveling straight to Lanzarote for hotel opening, then straight to Egypt for PADI campaign where I got my diver certification. After that all the rest of our travel plans got cancelled...

So, instead I wrote an e-book Unlock Instagram Income Potential (currently on sale for 5.90- link in bio!) and created my first funnel which helped me bring additional passive income to my business and replace all the lost travel income this year plus more :) (will tell you all about it in the upcoming days).

I have also launched 30-Day Influencer Challenge and had over 100+ students go through it with amazing results!

I traveled to Formentera and Ibiza on a sail boat, saw beautiful & empty Dubrovnik, rediscovered my own country (Mazury and Jastarnia in Poland) and opened my 1:1 coaching program.

All, in all, it might not been the year I imagined having but it had its good moments.

Now let’s get out of 2020 to a better 2021 🍾🙈
Getting ready to leave 2020 vs preparing for 2021 Getting ready to leave 2020 vs preparing for 2021 😂

Before I get all excited about planning, each December I do small practice that helps me improve and grow in the upcoming year.

🤩 it’s called STARFISH RETROSPECTIVE 🤩

Here is how it works:
On a piece of paper draw 5 sections. 

Each section correlates to one question: 
1️⃣What do you want to stop doing?
2️⃣What do you want to keep doing?
3️⃣What do you want to do less of?
4️⃣What do you want to do more of?
5️⃣What do you want to start doing?

It takes just 5 minutes yet helps so much with getting clear and intentional on your goals.
Black Friday is oficially here! ⠀ Are you excite Black Friday is oficially here! ⠀
Are you excited for all the amazing deals? I am.⠀
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🖤 My Black Friday Super Promo 🖤⠀
⠀
I know this year hasn't been like anything we expected but if you want to...⠀
😍Have your Instagram earn enough to be your full-time job.⠀
😍 Grow your audience on Instagram converting followers into raving fans.⠀
😍 Become a go-to-leader in your niche with tons of DMs thanking you for your advice.⠀
😍 Get paid to do what you love (like travel) and work with your favorite brands.⠀
⠀
You can still achieve all that 😍 And my 30-Day Influencers Challenge is there to help you! This weekend only you can get a Special Self Study Version for 50% off (link in bio).⠀
⠀
Dm if you have any questions or want to FaceTime :)
Gratitude, turkey 🦃 & 31 000 new followers⠀ W Gratitude, turkey 🦃 & 31 000 new followers⠀
What all these things have in common? 🤷‍♀️⠀
⠀
Is that my ackward way to say Happy Thanksgiving?⠀
⠀
Kind of... 😄⠀
⠀
With some delicious turkey in front of you, you might look around and appreciate all the things that you have in this moment.⠀
⠀
But how often do you appreciate your own value? How often do you say thank you to yourself, your mind, your spirit and body for pushing you forward? How often do you appreciate your value enough to keep investing in yourself and your dreams?⠀
⠀
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⠀
She told me:⠀
⠀
"I started to show up differently. I followed every step you told us to take and I decided I have to be successful. If that makes sense 😅?"⠀
⠀
It does make so much sense!⠀
⠀
Shanna became a kind of person that could be called influencer before even getting 31000 new followers!⠀
⠀
Coming back to my question from the beginning:⠀
⠀
This Thanksgiving I want to remind you that gratitude is the best medicine. It heals your mind, your body and your spirit. It attracts more things to be grateful for.⠀
⠀
So how about this year you become grateful for your own value and invest in yourself? Send a signal to Universe that you want to attract more things to be grateful for!⠀
⠀
And here is my 50% Black Friday discount for 30-Day Influencer Challenge and my pitching and blogging courses to help you go towards your dreams at full speed (link in bio!)⠀
⠀
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😟 Let's face it, this year has been a complete 😟 Let's face it, this year has been a complete 💩 show...

That's why this Black Friday I wanted to give you a deal so good like never before with prices that will make your 2020 at least a bit sweeter. ​

I am giving up to 80% off on all my courses and products in the shop! Only until Monday 30th November.

Plus with any purchase you will get my special BONUS: TRELLO Organization Boards (for better 2021) 🎉

Here's an exclusive look at my offers this year:

🖤 Self-study version of 30-Day Influencer Challenge (50% OFF):

30-Day step by step plan to become an Instagram Influencer. Learn first-hand how to grow an engaged audience, create outstanding content & monetize your account from an Instagram Influencer trusted by over 100 brands.

🖤 Paid to Create (50% OFF)

My advanced pitching & negotiating course. Learn how to get PAID brand deals on Instagram even with a tiny following.

🖤 From Zero to Blog Hero (50% OFF)

A proven blueprint that will help you go from a part time-hobby blog to earning a full-time income from blogging. Plus it will show you how to grow an email list and make money passively.

🖤 Mini Offer Live Bootcamp (80% OFF)

Learn how to create funnels which start with a mini offer but ultimately help you to sell your higher priced products whilst growing your email list simultaneously.

​Plus special offers on private 1-1 coaching, my presets bundle and Influencer Monetization Pack!​

SEE ALL THE DEALS in bio
Let's make this the best month of the year. I'm rooting for your success ♡
•
•
•
•
•

#dubrovnik #croatia #igcroatia #travelgirl #croatiafullofcolors #visitcroatia #europegreatshots #dalmatia #stayandwander #croatiafulloflife #exploremore #liveunscripted #kings_alltags_ #map_of_europe  #gltlove #glt #thetravelwomen #traveltheworld #sheisnotlost #sidewalkerdaily #dametraveler #femmetravel
Psst! 🤫 You can still join Become Confident on Psst! 🤫 You can still join Become Confident on Instagram Stories Free Challenge. We started yesterday but you can still join us today for a chance to win my signature course called 30-Day InfluencerChallenge 🤗 Hurry and don’t miss your chance to sign up with a link in bio.
P.S. Crazy good Black Friday Deals dropping soooon 🤗
😔Second wave caught me off-guard. I knew I shou 😔Second wave caught me off-guard. I knew I should have expected it, not sure why I was quite naive after summer thinking that things are going back to normal. 😓

Anyways, it has been really hard. We are really busy, temporarily in Poland refurbishing apartment (will show you more on stories) and preparing some really exciting offers for Black Friday. And this year I have prepared something really special because this Year is freaking special 😆
🌟 I am actually gonna show you how I SAVED MY BUSINESS back when pandemics has started. 🌟And, no you won’t need to invest hundreds or thousands of dollars in courses or coaches because I am gonna show you exactly how to do it step by step in a form of a live weekend bootcamp. More details coming up in the next days, in a meanwhile take advantage of  a come back of my popular FREE challenge “Become Confident on Instagram Stories” that starts this Sunday ☺️ (link in bio)
#Ad21+ The 2020 teleportation guide to Italy: Step #Ad21+ The 2020 teleportation guide to Italy:
Step 1 👉 Fill a glass with ice
Step 2 👉 Combine Prosecco followed by @aperolusa in equal parts
Step 3 👉 add a splash of soda
Step 4 👉 Garnish with orange slice 🍊
 
Now that you have a perfect serve of #AperolSpritz, you can put together aperitivo in your house or garden and enjoy it with your friends and family just like Italians do 🙌
I think from now on we will definitely throw more picnic parties in our garden! #AperolMoments
Last night I had a dream that I am back in Sri Lan Last night I had a dream that I am back in Sri Lanka 🇱🇰 I was swimming in the ocean and watching sunsets. I guess it’s a time to plan a new adventure, just that the World seems to have different plans...
•
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Picture edited with @wherelifeisgreatpresets
Sunset pinks collection (link in bio)
•
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•
We scratched off this adventure in our @theadventurechallenge book which is full of creative date ideas that we wouldn't have thought of otherwise plus it was giving us excitement and adrenaline rush not knowing what's gonna happen. Check out stories to see how we scratch off the adventure and what happened next! 
•
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Our very own Bernie Sanders moment 😂 • See in Our very own Bernie Sanders moment 😂
•
See in my stories more 🤣 #bernie #berniesanders #berniesandersmemes
2020 IN REVIEW 🤩 When I think about the most ri 2020 IN REVIEW 🤩
When I think about the most ridicoulous item that I bought in 2020, one thing comes to my mind... 2020 PLANNER 😂

Originally, I was supposed to go on press trips to Lappland, Jordan ,Iran, Taiwan, California, Korea... Ha, there was a time back in January when my biggest problem was to schedule all these trips in a way that they don't overlap.

Yeah, there were moments I thought 2020 basically sucks big time, but yesterday I went through all the things that happened in 2020 and it seems to have it's good moments too:

We started the year busy traveling - spending a month on Sri Lanka, traveling straight to Lanzarote for hotel opening, then straight to Egypt for PADI campaign where I got my diver certification. After that all the rest of our travel plans got cancelled...

So, instead I wrote an e-book Unlock Instagram Income Potential (currently on sale for 5.90- link in bio!) and created my first funnel which helped me bring additional passive income to my business and replace all the lost travel income this year plus more :) (will tell you all about it in the upcoming days).

I have also launched 30-Day Influencer Challenge and had over 100+ students go through it with amazing results!

I traveled to Formentera and Ibiza on a sail boat, saw beautiful & empty Dubrovnik, rediscovered my own country (Mazury and Jastarnia in Poland) and opened my 1:1 coaching program.

All, in all, it might not been the year I imagined having but it had its good moments.

Now let’s get out of 2020 to a better 2021 🍾🙈
Getting ready to leave 2020 vs preparing for 2021 Getting ready to leave 2020 vs preparing for 2021 😂

Before I get all excited about planning, each December I do small practice that helps me improve and grow in the upcoming year.

🤩 it’s called STARFISH RETROSPECTIVE 🤩

Here is how it works:
On a piece of paper draw 5 sections. 

Each section correlates to one question: 
1️⃣What do you want to stop doing?
2️⃣What do you want to keep doing?
3️⃣What do you want to do less of?
4️⃣What do you want to do more of?
5️⃣What do you want to start doing?

It takes just 5 minutes yet helps so much with getting clear and intentional on your goals.
Black Friday is oficially here! ⠀ Are you excite Black Friday is oficially here! ⠀
Are you excited for all the amazing deals? I am.⠀
⠀
So, In case you missed it, I want to show you my:⠀
⠀
🖤 My Black Friday Super Promo 🖤⠀
⠀
I know this year hasn't been like anything we expected but if you want to...⠀
😍Have your Instagram earn enough to be your full-time job.⠀
😍 Grow your audience on Instagram converting followers into raving fans.⠀
😍 Become a go-to-leader in your niche with tons of DMs thanking you for your advice.⠀
😍 Get paid to do what you love (like travel) and work with your favorite brands.⠀
⠀
You can still achieve all that 😍 And my 30-Day Influencers Challenge is there to help you! This weekend only you can get a Special Self Study Version for 50% off (link in bio).⠀
⠀
Dm if you have any questions or want to FaceTime :)
Gratitude, turkey 🦃 & 31 000 new followers⠀ W Gratitude, turkey 🦃 & 31 000 new followers⠀
What all these things have in common? 🤷‍♀️⠀
⠀
Is that my ackward way to say Happy Thanksgiving?⠀
⠀
Kind of... 😄⠀
⠀
With some delicious turkey in front of you, you might look around and appreciate all the things that you have in this moment.⠀
⠀
But how often do you appreciate your own value? How often do you say thank you to yourself, your mind, your spirit and body for pushing you forward? How often do you appreciate your value enough to keep investing in yourself and your dreams?⠀
⠀
I have received a DM from a 30-Day Influencer Challenge student telling me about how she managed to gain 31 000 new followers after the course!⠀
⠀
She told me:⠀
⠀
"I started to show up differently. I followed every step you told us to take and I decided I have to be successful. If that makes sense 😅?"⠀
⠀
It does make so much sense!⠀
⠀
Shanna became a kind of person that could be called influencer before even getting 31000 new followers!⠀
⠀
Coming back to my question from the beginning:⠀
⠀
This Thanksgiving I want to remind you that gratitude is the best medicine. It heals your mind, your body and your spirit. It attracts more things to be grateful for.⠀
⠀
So how about this year you become grateful for your own value and invest in yourself? Send a signal to Universe that you want to attract more things to be grateful for!⠀
⠀
And here is my 50% Black Friday discount for 30-Day Influencer Challenge and my pitching and blogging courses to help you go towards your dreams at full speed (link in bio!)⠀
⠀
Happy Thanksgiving!
😟 Let's face it, this year has been a complete 😟 Let's face it, this year has been a complete 💩 show...

That's why this Black Friday I wanted to give you a deal so good like never before with prices that will make your 2020 at least a bit sweeter. ​

I am giving up to 80% off on all my courses and products in the shop! Only until Monday 30th November.

Plus with any purchase you will get my special BONUS: TRELLO Organization Boards (for better 2021) 🎉

Here's an exclusive look at my offers this year:

🖤 Self-study version of 30-Day Influencer Challenge (50% OFF):

30-Day step by step plan to become an Instagram Influencer. Learn first-hand how to grow an engaged audience, create outstanding content & monetize your account from an Instagram Influencer trusted by over 100 brands.

🖤 Paid to Create (50% OFF)

My advanced pitching & negotiating course. Learn how to get PAID brand deals on Instagram even with a tiny following.

🖤 From Zero to Blog Hero (50% OFF)

A proven blueprint that will help you go from a part time-hobby blog to earning a full-time income from blogging. Plus it will show you how to grow an email list and make money passively.

🖤 Mini Offer Live Bootcamp (80% OFF)

Learn how to create funnels which start with a mini offer but ultimately help you to sell your higher priced products whilst growing your email list simultaneously.

​Plus special offers on private 1-1 coaching, my presets bundle and Influencer Monetization Pack!​

SEE ALL THE DEALS in bio
Let's make this the best month of the year. I'm rooting for your success ♡
•
•
•
•
•

#dubrovnik #croatia #igcroatia #travelgirl #croatiafullofcolors #visitcroatia #europegreatshots #dalmatia #stayandwander #croatiafulloflife #exploremore #liveunscripted #kings_alltags_ #map_of_europe  #gltlove #glt #thetravelwomen #traveltheworld #sheisnotlost #sidewalkerdaily #dametraveler #femmetravel
Psst! 🤫 You can still join Become Confident on Psst! 🤫 You can still join Become Confident on Instagram Stories Free Challenge. We started yesterday but you can still join us today for a chance to win my signature course called 30-Day InfluencerChallenge 🤗 Hurry and don’t miss your chance to sign up with a link in bio.
P.S. Crazy good Black Friday Deals dropping soooon 🤗
😔Second wave caught me off-guard. I knew I shou 😔Second wave caught me off-guard. I knew I should have expected it, not sure why I was quite naive after summer thinking that things are going back to normal. 😓

Anyways, it has been really hard. We are really busy, temporarily in Poland refurbishing apartment (will show you more on stories) and preparing some really exciting offers for Black Friday. And this year I have prepared something really special because this Year is freaking special 😆
🌟 I am actually gonna show you how I SAVED MY BUSINESS back when pandemics has started. 🌟And, no you won’t need to invest hundreds or thousands of dollars in courses or coaches because I am gonna show you exactly how to do it step by step in a form of a live weekend bootcamp. More details coming up in the next days, in a meanwhile take advantage of  a come back of my popular FREE challenge “Become Confident on Instagram Stories” that starts this Sunday ☺️ (link in bio)
#Ad21+ The 2020 teleportation guide to Italy: Step #Ad21+ The 2020 teleportation guide to Italy:
Step 1 👉 Fill a glass with ice
Step 2 👉 Combine Prosecco followed by @aperolusa in equal parts
Step 3 👉 add a splash of soda
Step 4 👉 Garnish with orange slice 🍊
 
Now that you have a perfect serve of #AperolSpritz, you can put together aperitivo in your house or garden and enjoy it with your friends and family just like Italians do 🙌
I think from now on we will definitely throw more picnic parties in our garden! #AperolMoments
Copyright 2016 Ⓒ Where Life is Great | All Rights Reserved
  • Home
  • About Me
  • Blog
    • Tips & stories
    • Adventures
  • Destinations
  • Contact Me
  • Presets Bundle
Where life is great