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Everything you need to know about working with brands

By Marta | Blogging tips | 0 comment | 13 May, 2019 | 0
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Ever since I started my blog and Instagram account, I have been obsessed with making it my full-time job. I have investigated different ways of monetization and picked one that I found particularly interesting – brand partnerships.

You might be wondering why would that be my choice?

First of all, I used to work as a Marketing Manager before and I assumed that since I’ve been doing this professionally, I can use my experience and do it as a blogger. Secondly, I understood that I need to focus on one monetization method and to know the ins and outs of the subject. Otherwise, I would be steering the wheel in all directions at the same time.

If you want to start creating significant income, you need to first focus on one income source. I know, I know… I agree with not putting all your eggs in one basket but that is for later on. Once you manage to create sustainable income from one source, you can start searching for other ideas.

So why brand deals?

I believe brand partnerships are the easiest and most effective to start with. Partnering with brands that you already use and love, is a win-win. The brand will get exposure and content it needs and you will receive payment and free products of your favorite company. It’s mutually beneficial.

Don’t start without reading this!

This paragraph is not to tell you that you need a huge audience to get started. No, I believe audience it is not the most important thing. The key to success is confidence and knowing how to sell your skills, knowledge, and experience. Like with everything in life! So before you start making excuses, telling yourself you are too small to reach out to brands, to partner with tourism boards, grab a mirror and repeat: I CAN DO THIS!

If you are reading this blog post, it means you are already stepping ahead of other influencers sitting on the sofa and denying themselves an opportunity to work with brands they love. Now, you just need to know how to impress the brand and make them notice you.

How to look like a pro

If you want to be considered as a professional, you need to look like a professional. Remember: the First impression is the last impression! So, make it count.

One of the most important marketing assets is a media kit, which could be compared to a resume in a job application. A media kit helps you present in a visual way your main message, your stats and reasons for the brand to work with you. It is your chance to show the brand your professionalism and your knowledge.

The good media kit contains previous brand partnership examples, your stats and a short description about you and why they should work with you. The length of a media kit is debatable, I personally prefer longer media kit which in structure resembles presentation, while some other influencers prefer a short one-pager.

What can I say? No size fits all! Think about your resume. How does it look like? Is it black & white or colorful? Playful or analytical?
This reference might help you think of the way you want to design your media kit.

How to find brand deals?

A lot of the deals will come directly to you but that doesn’t mean you should be passive in brand partnerships. The chance is your favorite brand doesn’t know about your existence, so step in with confidence and show them why they should know about you. That’s why it is important to reach out to brands directly.

Pitch brands

Unlike catching whatever brand that contacts you, when you pitch a brand, YOU are the one that decides „this is the brand I use, love and want to work with“. It is so much easier to tell a story about the product that you know and used in the past, than a brand that you have to Google before answering the email. Talking directly to the brand also means building a relationship from the very beginning that can later on bring you a more profitable deal.

The first place that you should check for potential brand deals is Instagram. I have created a folder on my Instagram in which I save all the potential collaboration partners, which are all the new brands I discovered, brands I see others collaborate with and brands I find interesting.

Influencer networks

Even though pitching, in my opinion, is the best way to connect with brands, some of the companies may be very hard to reach. For example, a huge hotel chain or an airline doesn’t usually leave the marketing email on their social media channels because they are more used to work with influencers through 3rd parties.

There are multiple companies whose sole purpose is to connect brands with influencers. Using an influencer network is easy and fast plus they help you take care of finance. In this way, you will for sure get paid without the need for negotiating but at the same time, you will get paid less than if you would work directly with a brand.

Some of the influencer networks worth checking:

Indahash
Tap Influence
Collectively
The Cirqle

Let’s talk about money

One of the most common questions I get when talking about brand deals is how much to charge? Let’s start first with a bold statement: You should always charge!

Why? Because creating content is no joke and you need to value your work. If you won’t, nobody will… So how much? You should charge an amount that feels good to you depending on your audience, your expertise, and skills! It also depends on the deliverables agreed with the client. A blog post of 300 words won’t cost the same as 1000 words.

The one thing you need to remember is to always answer and try to negotiate. As influencers, we tend to lower our value and accept the first offer that brand throws us. The truth is nobody gives their best offer in the first email.

More importantly, don’t ever feel undervalued because the brand didn’t respond. Sometimes it’s not you, it’s them. They might really not have the budget at the moment. Don’t let that discourage you. You will find other brands that will be happy to pay you what you are worth.

Red flags!

That doesn’t mean all the brand are worth collaborating with! Some brands just want to take advantage of brands without offering anything in return. If a brand asks you to buy the products and only gives you a discount code to share with your followers, RUN! They are simply using you. If a brand asks for a do-follow link, RUN! Don’t partner with anyone with whom you don’t feel completely comfortable with. No money is worth putting your own brand at risk!

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Marta

Marta is the author of Where Life is Great - travel blog featuring unique adventures around the globe, travel tips, funny travel stories & one of a kind flight hacking course. She teaches how to live a life full of travels and how to find the sweetest deals for flight tickets.

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Marta Ostoja | Travel Blogger
Our very own Bernie Sanders moment 😂 • See in Our very own Bernie Sanders moment 😂
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See in my stories more 🤣 #bernie #berniesanders #berniesandersmemes
2020 IN REVIEW 🤩 When I think about the most ri 2020 IN REVIEW 🤩
When I think about the most ridicoulous item that I bought in 2020, one thing comes to my mind... 2020 PLANNER 😂

Originally, I was supposed to go on press trips to Lappland, Jordan ,Iran, Taiwan, California, Korea... Ha, there was a time back in January when my biggest problem was to schedule all these trips in a way that they don't overlap.

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I have also launched 30-Day Influencer Challenge and had over 100+ students go through it with amazing results!

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Now let’s get out of 2020 to a better 2021 🍾🙈
Getting ready to leave 2020 vs preparing for 2021 Getting ready to leave 2020 vs preparing for 2021 😂

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2️⃣What do you want to keep doing?
3️⃣What do you want to do less of?
4️⃣What do you want to do more of?
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⠀
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⠀
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⠀
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⠀
And here is my 50% Black Friday discount for 30-Day Influencer Challenge and my pitching and blogging courses to help you go towards your dreams at full speed (link in bio!)⠀
⠀
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I am giving up to 80% off on all my courses and products in the shop! Only until Monday 30th November.

Plus with any purchase you will get my special BONUS: TRELLO Organization Boards (for better 2021) 🎉

Here's an exclusive look at my offers this year:

🖤 Self-study version of 30-Day Influencer Challenge (50% OFF):

30-Day step by step plan to become an Instagram Influencer. Learn first-hand how to grow an engaged audience, create outstanding content & monetize your account from an Instagram Influencer trusted by over 100 brands.

🖤 Paid to Create (50% OFF)

My advanced pitching & negotiating course. Learn how to get PAID brand deals on Instagram even with a tiny following.

🖤 From Zero to Blog Hero (50% OFF)

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•
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•
•
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Anyways, it has been really hard. We are really busy, temporarily in Poland refurbishing apartment (will show you more on stories) and preparing some really exciting offers for Black Friday. And this year I have prepared something really special because this Year is freaking special 😆
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#Ad21+ The 2020 teleportation guide to Italy: Step #Ad21+ The 2020 teleportation guide to Italy:
Step 1 👉 Fill a glass with ice
Step 2 👉 Combine Prosecco followed by @aperolusa in equal parts
Step 3 👉 add a splash of soda
Step 4 👉 Garnish with orange slice 🍊
 
Now that you have a perfect serve of #AperolSpritz, you can put together aperitivo in your house or garden and enjoy it with your friends and family just like Italians do 🙌
I think from now on we will definitely throw more picnic parties in our garden! #AperolMoments
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Marta Ostoja | Travel Blogger
Our very own Bernie Sanders moment 😂 • See in Our very own Bernie Sanders moment 😂
•
See in my stories more 🤣 #bernie #berniesanders #berniesandersmemes
2020 IN REVIEW 🤩 When I think about the most ri 2020 IN REVIEW 🤩
When I think about the most ridicoulous item that I bought in 2020, one thing comes to my mind... 2020 PLANNER 😂

Originally, I was supposed to go on press trips to Lappland, Jordan ,Iran, Taiwan, California, Korea... Ha, there was a time back in January when my biggest problem was to schedule all these trips in a way that they don't overlap.

Yeah, there were moments I thought 2020 basically sucks big time, but yesterday I went through all the things that happened in 2020 and it seems to have it's good moments too:

We started the year busy traveling - spending a month on Sri Lanka, traveling straight to Lanzarote for hotel opening, then straight to Egypt for PADI campaign where I got my diver certification. After that all the rest of our travel plans got cancelled...

So, instead I wrote an e-book Unlock Instagram Income Potential (currently on sale for 5.90- link in bio!) and created my first funnel which helped me bring additional passive income to my business and replace all the lost travel income this year plus more :) (will tell you all about it in the upcoming days).

I have also launched 30-Day Influencer Challenge and had over 100+ students go through it with amazing results!

I traveled to Formentera and Ibiza on a sail boat, saw beautiful & empty Dubrovnik, rediscovered my own country (Mazury and Jastarnia in Poland) and opened my 1:1 coaching program.

All, in all, it might not been the year I imagined having but it had its good moments.

Now let’s get out of 2020 to a better 2021 🍾🙈
Getting ready to leave 2020 vs preparing for 2021 Getting ready to leave 2020 vs preparing for 2021 😂

Before I get all excited about planning, each December I do small practice that helps me improve and grow in the upcoming year.

🤩 it’s called STARFISH RETROSPECTIVE 🤩

Here is how it works:
On a piece of paper draw 5 sections. 

Each section correlates to one question: 
1️⃣What do you want to stop doing?
2️⃣What do you want to keep doing?
3️⃣What do you want to do less of?
4️⃣What do you want to do more of?
5️⃣What do you want to start doing?

It takes just 5 minutes yet helps so much with getting clear and intentional on your goals.
Black Friday is oficially here! ⠀ Are you excite Black Friday is oficially here! ⠀
Are you excited for all the amazing deals? I am.⠀
⠀
So, In case you missed it, I want to show you my:⠀
⠀
🖤 My Black Friday Super Promo 🖤⠀
⠀
I know this year hasn't been like anything we expected but if you want to...⠀
😍Have your Instagram earn enough to be your full-time job.⠀
😍 Grow your audience on Instagram converting followers into raving fans.⠀
😍 Become a go-to-leader in your niche with tons of DMs thanking you for your advice.⠀
😍 Get paid to do what you love (like travel) and work with your favorite brands.⠀
⠀
You can still achieve all that 😍 And my 30-Day Influencers Challenge is there to help you! This weekend only you can get a Special Self Study Version for 50% off (link in bio).⠀
⠀
Dm if you have any questions or want to FaceTime :)
Gratitude, turkey 🦃 & 31 000 new followers⠀ W Gratitude, turkey 🦃 & 31 000 new followers⠀
What all these things have in common? 🤷‍♀️⠀
⠀
Is that my ackward way to say Happy Thanksgiving?⠀
⠀
Kind of... 😄⠀
⠀
With some delicious turkey in front of you, you might look around and appreciate all the things that you have in this moment.⠀
⠀
But how often do you appreciate your own value? How often do you say thank you to yourself, your mind, your spirit and body for pushing you forward? How often do you appreciate your value enough to keep investing in yourself and your dreams?⠀
⠀
I have received a DM from a 30-Day Influencer Challenge student telling me about how she managed to gain 31 000 new followers after the course!⠀
⠀
She told me:⠀
⠀
"I started to show up differently. I followed every step you told us to take and I decided I have to be successful. If that makes sense 😅?"⠀
⠀
It does make so much sense!⠀
⠀
Shanna became a kind of person that could be called influencer before even getting 31000 new followers!⠀
⠀
Coming back to my question from the beginning:⠀
⠀
This Thanksgiving I want to remind you that gratitude is the best medicine. It heals your mind, your body and your spirit. It attracts more things to be grateful for.⠀
⠀
So how about this year you become grateful for your own value and invest in yourself? Send a signal to Universe that you want to attract more things to be grateful for!⠀
⠀
And here is my 50% Black Friday discount for 30-Day Influencer Challenge and my pitching and blogging courses to help you go towards your dreams at full speed (link in bio!)⠀
⠀
Happy Thanksgiving!
😟 Let's face it, this year has been a complete 😟 Let's face it, this year has been a complete 💩 show...

That's why this Black Friday I wanted to give you a deal so good like never before with prices that will make your 2020 at least a bit sweeter. ​

I am giving up to 80% off on all my courses and products in the shop! Only until Monday 30th November.

Plus with any purchase you will get my special BONUS: TRELLO Organization Boards (for better 2021) 🎉

Here's an exclusive look at my offers this year:

🖤 Self-study version of 30-Day Influencer Challenge (50% OFF):

30-Day step by step plan to become an Instagram Influencer. Learn first-hand how to grow an engaged audience, create outstanding content & monetize your account from an Instagram Influencer trusted by over 100 brands.

🖤 Paid to Create (50% OFF)

My advanced pitching & negotiating course. Learn how to get PAID brand deals on Instagram even with a tiny following.

🖤 From Zero to Blog Hero (50% OFF)

A proven blueprint that will help you go from a part time-hobby blog to earning a full-time income from blogging. Plus it will show you how to grow an email list and make money passively.

🖤 Mini Offer Live Bootcamp (80% OFF)

Learn how to create funnels which start with a mini offer but ultimately help you to sell your higher priced products whilst growing your email list simultaneously.

​Plus special offers on private 1-1 coaching, my presets bundle and Influencer Monetization Pack!​

SEE ALL THE DEALS in bio
Let's make this the best month of the year. I'm rooting for your success ♡
•
•
•
•
•

#dubrovnik #croatia #igcroatia #travelgirl #croatiafullofcolors #visitcroatia #europegreatshots #dalmatia #stayandwander #croatiafulloflife #exploremore #liveunscripted #kings_alltags_ #map_of_europe  #gltlove #glt #thetravelwomen #traveltheworld #sheisnotlost #sidewalkerdaily #dametraveler #femmetravel
Psst! 🤫 You can still join Become Confident on Psst! 🤫 You can still join Become Confident on Instagram Stories Free Challenge. We started yesterday but you can still join us today for a chance to win my signature course called 30-Day InfluencerChallenge 🤗 Hurry and don’t miss your chance to sign up with a link in bio.
P.S. Crazy good Black Friday Deals dropping soooon 🤗
😔Second wave caught me off-guard. I knew I shou 😔Second wave caught me off-guard. I knew I should have expected it, not sure why I was quite naive after summer thinking that things are going back to normal. 😓

Anyways, it has been really hard. We are really busy, temporarily in Poland refurbishing apartment (will show you more on stories) and preparing some really exciting offers for Black Friday. And this year I have prepared something really special because this Year is freaking special 😆
🌟 I am actually gonna show you how I SAVED MY BUSINESS back when pandemics has started. 🌟And, no you won’t need to invest hundreds or thousands of dollars in courses or coaches because I am gonna show you exactly how to do it step by step in a form of a live weekend bootcamp. More details coming up in the next days, in a meanwhile take advantage of  a come back of my popular FREE challenge “Become Confident on Instagram Stories” that starts this Sunday ☺️ (link in bio)
#Ad21+ The 2020 teleportation guide to Italy: Step #Ad21+ The 2020 teleportation guide to Italy:
Step 1 👉 Fill a glass with ice
Step 2 👉 Combine Prosecco followed by @aperolusa in equal parts
Step 3 👉 add a splash of soda
Step 4 👉 Garnish with orange slice 🍊
 
Now that you have a perfect serve of #AperolSpritz, you can put together aperitivo in your house or garden and enjoy it with your friends and family just like Italians do 🙌
I think from now on we will definitely throw more picnic parties in our garden! #AperolMoments
Copyright 2016 Ⓒ Where Life is Great | All Rights Reserved
  • Home
  • About Me
  • Blog
    • Tips & stories
    • Adventures
  • Destinations
  • Contact Me
  • Presets Bundle
Where life is great